Thursday, May 11, 2006

Digital listening on the up

Although sales of digital radio sets have now passed 3 million (blog entry) in the UK it was no guarantee that more people were using them, until now. According to the latest Rajar listening figures for the first quarter of 2006 Planet Rock and The Hits have reached record audiences and most the BBC digital stations have also recorded an increase in listeners.

Planet Rock recorded 461,000 listeners (up 61.2%) and The Hits reached 970,000.

BBC 5 Live Sports Extra peaked at 613,000 listeners (up 48%) benefiting from several international sporting events. BBC 6 Music and BBC7 recorded audiences of 359,000 (up 15.4%) and 621,000 (up 11.7%) respectively.

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